Make Massive Profit - Buying, Building, Managing and Selling Your Cafes
A profitable cafe business is important not just for your own income but for your very survival in business. In this article, I share with you three strategies you can use straight away to increase profit in your cafe business.
Have you asked yourself this question? “Are you in a Restaurant/Cafe Business to Service Customers or Guests?” Your answer could mean a world of difference to your profitability and whether you really have great cafe business customer service or not!
This is a story of Jane, an individual who came to me just a bit too late. Not knowing special tricks for making the lease owner love her cost her $140,000. Here’s her story…
“I lost the deal that I have been working on for months…” said a frustrated café buyer over the phone the other day. He then went on and told me how this cafe was a perfect opportunity.
During a holiday recently, I was going through some old sales and marketing tapes. Handling customer complaints was very much front of mind because some of my clients had been asking about it. I came across this classic story on customer service and I want to share it with you.
The biggest question I was asked at our recent Cafe Coach Cafe workshop was: “Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?”
If there’s nothing different about you, people will only buy from you because of convenience, price, nothing more. Added to that, you’ll never to able to raise your prices; if there’s anyone doing it cheaper, people will buy from them.
One of the most successful strategies made famous by fast-food restaurants the world over, when you’re next sitting in a cafe, think about how often you’re asked “Would you like a coffee with that?”.
I have a Mother’s Day story that I’d like to share with you.
Did you know every cup of coffee gives you 300-400% in profit? Here is a quick cost and profit analysis.