Finding the best places to open a cafe may be one of the most important factors in determining your success in the future.
While no one can tell you how to choose the “right” location – as what’s right for your business will depend entirely on your unique proposition – there are some tips you can follow to make sure you don’t choose the “wrong” location.
It’s important to remember that virtually everything about your cafe will be influenced by its immediate surroundings; including the amount of customers you get, your theme and how you put your unique selling proposition (USPs) into play.
There are a number of different elements to consider when it comes to selecting a place to open a cafe. These include:
1. The Building
The actual building that your cafe is located in is important. Its size will dictate the volume of customers and number of covers that your cafe can handle, and its shape will influence the layout, flow and functionality of your day-to-day operations.
2. The Immediate Location
The immediate location and surroundings of your business’ building will have an impact on the number of people that see your business, and the volume of customers that you receive.
For example, are you located on a main road, or down a quiet side street? Is it easy to get to and is there parking available?
3. The Local Area
It’s important to consider the wider area that you’ll be based in as well, and how this could affect patronage.
Think of the differences between a busy city centre cafe supporting office workers, and a coffee shop in a quiet suburb servicing hip residences.
4. Your Competition
This is possibly one of the most important factors because no matter how excellent your cafe’s proposition is, you may find it difficult to do business if the closest 50 businesses are also coffee shops.
Finding a balance between the number of competitors and the number of potential customers can be tricky, especially when you factor in space and size requirements – as well as your USP and affordability.
My #1 Strategy for Finding the Best Places to Open a Cafe
It’s not often you’ll be able to find a location that is 100% perfect for all of these factors and you may have to make small compromises here and there.
The important thing to finding the best places to open a cafe is that you thoroughly consider how your location will affect your business, and bear that knowledge in mind when choosing a premises.
To find out more about starting a new cafe business, Join the next Cafe Startup Training Course and get certified.