Articles

/Articles
­

Learn From a $140,000 Cafe Buyer Mistake

By |September 10th, 2015|

Learn From a $140,000 Cafe Buyer Mistake:
This is a story of an individual who came to me just a bit too late. Not knowing special tricks for making the lease owner love her cost her $140,000. Here’s her story:

Jane signed a contract to purchase a café in the city 6 months ago for $200,000. It was a 5-day café with short trading hours. Most customers were regulars working in the building and in the nearby offices. The staff were great. So, Jane did the 2-week trial and was happy with the takings. Everything seemed perfect…until when she moved onto the final stage of the purchase – the transfer of the lease, that’s when the problem began… her landlord. […]

How To Win A Cafe Lease, Fast

By |September 9th, 2015|

Don’t lose the lease on your perfect cafe location
” I lost the deal that I have been working on for months…” said a frustrated café buyer over the phone the other day.

He then went on and told me how this cafe was a perfect opportunity. It was close to his home, has been on the market for a while, the lady was sick and she wanted to get out desperately. He had been negotiating for months and finally came to an agreement. Guess what happened next? Someone else came along, pinched the deal and he got gazumped! […]

What To Do When Your Customers Complain

By |March 3rd, 2015|

During a holiday recently I was going through some old sales and marketing tapes. I came across this classic story on customer service that I want to share with you:

Years ago, an American Sales Consultant frequently travelled to different cities to teach sales teams in different companies. “Let’s call him Mr J for the story.”

One day when he got off the plane, he couldn’t find his luggage. He had all of his seminar notes, materials and clothes in this suitcase. Can you imagine the dismay, frustration and anger he felt at the time?

[…]

How To Get Your Cafe Customers To Refer You

By |February 2nd, 2015|

The biggest question I was asked at our recent Cafe Coach Cafe workshop was:

“Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?”

The reality is that in the last few years ‘CAFE Sales have fallen by the biggest margin in decades, as consumers felt the brunt of high interest rates and petrol prices…’

So What Do You Do? […]

What’s Different or Unique about Your Cafe Business?

By |July 3rd, 2013|

If there’s nothing different about you, people will only buy from you because of convenience, price, nothing more. Added to that, you’ll never to able to raise your prices; if there’s anyone doing it cheaper, people will buy from them.

Would You Like a Coffee with That?

By |June 9th, 2013|

One of the most successful strategies made famous by fast-food restaurants the world over, when you're next sitting in a cafe, think about how often you're asked "Would you like a coffee with that?". I have a Mother’s Day story that I'd like to share with you.
Comments Off on Would You Like a Coffee with That?

The Secret To Real Profits In A Cup of Coffee…

By |May 17th, 2013|

Did you know every cup of coffee gives you 300-400% in profit? Here is a quick cost and profit analysis.
Comments Off on The Secret To Real Profits In A Cup of Coffee…

3 Ways To Increase Profit Margins in Your Cafe Business

By |May 17th, 2013|

A profitable cafe business is important not just for your own income but for your very survival in business. In this article, I share with you three strategies you can use straight away to increase profit in your cafe business.
Comments Off on 3 Ways To Increase Profit Margins in Your Cafe Business

Hot Tips for Running Your Cafe Business

By |May 13th, 2013|

Need a fast way to jumpstart your coffee shop and increase the number of sales per customer? Here's my Top 5 Hot Tips for running your cafe business.
Comments Off on Hot Tips for Running Your Cafe Business