You’ve decided to take the steps towards your dream and run a cafe. This can be done in many different ways, you should first ask yourself if you want to start, buy or franchise your new cafe business. Let’s break it down, you have three choices: Buy an Exisiting Cafe, Fit out […]
Before you buy a cafe there are a few things you must ask yourself. Get your mindset in the right place to prepare for a successful cafe career with my Top 5 list of what to do before you buy a cafe. Here are my Top 5 things to do […]
Your cafe is open and business is thriving (Congratulations!). Now you need to manage staff performance on a day-to-day level in order to allow yourself the time to focus on what really matters… your work/life balance. How to Manage Staff I have one word for you, TRUST. It’s as simple as trusting […]
Have you asked yourself this question? “Are you in a Restaurant/Cafe Business to Service Customers or Guests?” Your answer could mean a world of difference to your profitability and whether you really have great cafe business customer service or not!
This is a story of Jane, an individual who came to me just a bit too late. Not knowing special tricks for making the lease owner love her cost her $140,000. Here’s her story…
“I lost the deal that I have been working on for months…” said a frustrated café buyer over the phone the other day. He then went on and told me how this cafe was a perfect opportunity.
During a holiday recently, I was going through some old sales and marketing tapes. Handling customer complaints was very much front of mind because some of my clients had been asking about it. I came across this classic story on customer service and I want to share it with you.
The biggest question I was asked at our recent Cafe Coach Cafe workshop was: “Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?”
If there’s nothing different about you, people will only buy from you because of convenience, price, nothing more. Added to that, you’ll never to able to raise your prices; if there’s anyone doing it cheaper, people will buy from them.
One of the most successful strategies made famous by fast-food restaurants the world over, when you’re next sitting in a cafe, think about how often you’re asked “Would you like a coffee with that?”.
I have a Mother’s Day story that I’d like to share with you.