In One Intensive Weekend, You will Discover How to Master the Most Valuable and Profitable Skill needed to Make Tens of Thousands of Dollars In Your Dream Café Business…

From: Rita Srblin – The Café Coach
Location: Melbourne, Victoria, Australia
Subject: Are you ready to make your dream café into a reality?

Dear Friend,

No matter whether you are thinking of buying a café, starting a new cafe, have found your café and signed the paper, maybe you already own your coffee shop, or you are thinking of selling, these proven techniques and café system I’ll share in this 2-day Café Entrepreneur’s Boot Camp guarantee…

• You save money when buying
• Make more money and work less when running a café
• Improved sales and profit to enjoy your lifestyle
• Sell your cafe at an unbelievable profit so you can take your dream holiday or buy your dream car

Just Imagine… your perfect café is so exciting that everyone queues up for coffee every morning; it’s the talk of the town and the coffee hang out place …
Here is what your day is like…

Monday morning you feel like a bit of a sleep in so you ring your café manager informing that you’ll be late. You know that there are going to be regular customers queuing up for coffees and food, and your staff will deliver them as efficient as usual.

You rock in just before lunch and catch your favourite customer John and sit down having a cup of coffee and a nice chat. Then you received a phone call from a major city newspaper wanting to interview you, write about your café and your secrets to success. You are not surprised at the request, as you have been approached regularly by other newspapers, café magazines and even a TV station.

Then you start ringing up your suppliers and negotiate for a better pricing.  With the volume you do, you know you’ll get good prices. In fact, all your major suppliers calling on you wanting to meet you, as they all want your business. You get to choose who you want to do business with and when you want to… mmm… it’s a good feeling to be in charge of your business.

In a couple of months many cafes in your area experience the “quiet period” and everyone is complaining. But not you. Your business is booming. All you do is keeping training your staff, putting on a couple of promotions you ran in the past and make a few changes. And the customers keep rolling in.

Your competitors don’t know what happened. So they send in their staff and family members as spies to find out what your secrets are. After all it wasn’t long ago that you were struggling just like them. They think it is perhaps a special item on your menu or a new staff member. But you are laughing inside because you know it has nothing to do with food but everything to do with the marketing system and coffee training you have implemented. 

Your café now is running without you being there. Your staff is great. They get along with all the regular customers and every one is happy. For the first time in years, you and your spouse are planning a holiday.

You ask yourself: How did you get to be so successful?

Here is the answer. There is only one way to get there…

You must learn How to use these 5 marketing strategies to overcome “Price shopper”, have an ongoing customer flow and enjoy the profit you make.

That’s how I can help you…for the first time ever, these Secrets are Exposed!
I’m going to hand them to you on a silver platter, every last details of them, in an intensive 2-day weekend… so you can reap the reward and profit!

Here’s why YOU should listen to my advice!

REASON #1: I’ve spent over $100,000 on my education and business development and I spend at least $40,000 a year to stay current. I’ve learnt from the best of the best in the café industry, as well as from my own experiences, mistakes and those of my students.

REASON #2: I’ve dealt with over a hundred of business brokers and real estate agents; know the inside secrets that they desperately don’t want you to know. I will expose those secrets and the tactics often used to pressure you into a deal that cause you headache and heartache, all for their commission!

REASON #3: You are learning from someone who’s been there, done that but also helped many other people. The stuff you learn you can’t find it in any textbook and they are all real life experiences and lessons. They are 2 ways you can learn. One is to learn from your own mistakes. This can be very expensive and time consuming. The other way is to learn from someone who’s done what you want to achieve. This is a shortcut and smart way!

REASON #4: You are going to learn from someone who walks the talk. You will learn in the real café environment not just from textbook teaching. You get to know real hands-on stuff at our in-house café. You get to watch and learn how our café operates; watch how each coffee is created and delivered to our customers; learn how every customer is being greeted and served. We will explain to you each and every marketing strategy that has been used in our own café in the 12 months that increased our coffee sales by 600%! We will hand over to you the systems used to have our café under management and I can teach you how to do it!

REASON #5: I am passionate about helping you to achieve your goals and dreams by teaching you the effective strategies I use every day. Understand this: I get a real kick out of helping people make money. I love it!

REASON #6: You also get a BIG fat beefy workbook chock full of examples so you can copy my moneymaking secrets. You will get loads of template letters, forms, manuals, stock order forms, recruitment procedures, staffing template forms and checklists ready to put into use straight away. You will also receive a list of supplier details and their price lists. I spent hundred of hours in the last 5 years compiling and fine tuning these details and I will hand all of them to you without any reservation!

This is valued at thousands of dollars not to mention time saved to set up these systems. If you buy a franchised coffee shop, you’ll be paying $100,000 plus just for that!

So, can we agree that this is a vital, critical moneymaking skill you must possess? Good!

The trouble is, how do you get good at this stuff?

The Hard Way

 Well you could do what I did. And spend 5 or so years and tens and tens of thousands of dollars on private consulting fees, courses and seminars. And spend each day, week trying different marketing tactics, trying different coffee making techniques, analyse beans, milk, food costs, wages components, and speaking to hundred of business brokers, real estate agent, and learning from the real world. 

The Easy Way

Or you can take the short-cut approach… the INSTANT “Brain Dump” approach that force-feeds this information straight into your skull… and get my step-by-step, “this-is-how-you-do-it” process to make lots of money. This way, you really get this stuff, without the heavy price tag in time or money.

Here is the Café Building Program I’ve put together to share my secrets… If you’d like to buy, start or sell your café at a profit, this course is going to be The most profitable and important thing you do all week, all month, maybe this year.

Here’s just a mere glimpse of what you’ll discover…

1. How much you should pay for a café, not just what the seller/business broker would like you to pay
2. What’s the industry Benchmark for cafes and how does your café measure up
3. How to review and verify the figures even without the books
4. Things your business broker wish you didn’t know
5. How to put together an offer and secure a hot deal
6. How to understand the jargons in the "Business for Sale" section such as 3x3x3, 5+5 lease. What does 15 kilos coffee mean?  What’s wi/wo (walk in/walk out)?
7. How to read and understand a Trading Statement
8. How to negotiate an offer that allows you to back out of the deal in case you don't like the cafe even after the trial period.
9. How to make money when you buy a cafe not when you sell
10. 10 Laws on buying a cafe
11. 10 Laws to sell your café on your terms to your ultimate customer
12. How much does it cost to set up your own café
13. Why negotiating a great lease will make you money even before you start trading
14. Why a bad lease term could cost you thousands of dollars
15. How to put together a business plan that ensures you make money in the first year and not to become a statistic
16. How one of my customers got 92 New Customers in 89 days spending only $440 and making $21,528 in Net Profit after all expenses!
17. How to apply some simple, effective and creative marketing strategies to boost your sales without spending thousands of dollars on ineffective advertising
18. How to make an extra $100,000 in the next 12 months!
19. How to create awesome coffees so your customers will come back time after time and refer your café like Crazy!
20. Gain an unfair competitive advantage by learning professional Coffee making secrets; Make your café THE Coffee hang out place in your street!
21. Why you should focus more on coffees not food
22. What coffee should you use? Which coffee machine and equipment is the best?
23. How To avoid price competition altogether
24. What tax law, finance law, employment law, insurance law, occupational health and safety law and environmental law do you require to be familiarise with
25. How to recruit and retain a superstar staff  using our “Group Interview Recruitment System”.
26. How to train your staff so your café runs even when you’re not there
27. Why having the right cash register system will make you thousands of dollars
28. What’s the most efficient way to order your stock

29. Why you should never pay cash for wages and supplier payments

Not Only That!!!

…You also get a BIG fat beefy workbook chock full of examples so you can copy my moneymaking secrets. PLUS, a swag of bonuses if you sign up early!

Book me in NOW so  
I can be one of the first 19 people to receive my complete "Cafe Mastermind Kit" ... Valued at $675...absolutely FREE!

How much do you expect to pay?

Surely a course like this will be expensive I hear you?

Well you’ve got to ask yourself: “Expensive compared to what?”

Just think…

• You take one strategy learned and make an offer that gets accepted, this could save you $10,000, $50,000 or $100,000 in buying price
• Take one marketing idea and use it in your café, you could add an extra $50,000 profit in the next 12 month
• If you didn’t know the formula in assessing the value and end up paying more for your café, how much could this have cost you? $10,000? $40,000 or $200,000?

By rights, this course should cost at least $5,000… and it still would be a bargain! But I am only going to charge a very fair, low price that more than guarantees your VALUE for your money. For the 2 Full days, it’s only going to be $1900. And that’s a bargain. It’s also fully tax deductible as part of your educational expenses so your account is happy too!

If you take one strategy or use one idea from the course alone, it will save and make you thousands of dollars.  Let me tell you some stories. One Chinese couple John & Cecil from Melbourne did this course, and took back home the coffee skills learned, practised what learned. In 6 months time, they increased their coffee sales from $250 per week (1 kg) to $1500 (5 kg). As a result, their food sales increased by 30%. They increase the café value by $100,000. That investment of $1,900 seems quite cheap doesn’t it?

But Wait, There’s More!
Gift Bonuses Valued At $644.95!

Bonus One

2-month Free “Gold Café Mastermind Membership” (valued at $494) where you will receive personal one-on-one coaching phone calls of 2 x ½ hour per month; Email Support, monthly “gold hot tip sheet”; Monthly “Café Mastermind Newsletter

Bonus Two

The Coffee Guide… valued at $16.95 (your choice of Melbourne or Sydney) 2008. Over 100 top cafes are reviewed and rated in this book. Find out who has made the grade and who are Melbourne’s (or Sydney’s) best cafes. This book makes your café research project so much easier! Just visit these cafes, make lots of notes, find out what you like and don’t like…

Bonus Three

We will also give you a Professional Coffee Making DVD valued at $55. The DVD is a step-by-step guide on how to make great espresso and texture silky creamy milk; How to create all types of coffees; How to create impressive latte art with simple to follow examples.

Bonus Four

You will get a CD valued at $79 including loads of template letters such as business plan template, Financial cash flow projection template, forms, manuals, stock order forms, recruitment procedures, staffing template forms and checklists ready to put into use straight away. You will also receive a list of supplier details and their products and price lists. This took me 6 years to compile and this would save you hundred of hours in sourcing out the best suppliers.

Book me in NOW so  
I can be one of the first 19 people to receive my complete "Cafe Mastermind Kit" ... Valued at $675...absolutely FREE!

If you take one strategy or use one idea from the course alone, it will save and make you thousands of dollars.  Let me tell you some stories. One Chinese couple John & Cecil from Melbourne did this course, and took back home the coffee skills learned, practised what learned. In 6 months time, they increased their coffee sales from $250 per week (1 kg) to $1500 (5 kg). As a result, their food sales increased by 30%. They increase the café value by $100,000. That investment of $1,900 seems quite cheap doesn’t it?

What about Kelvin’s story? It goes like this:

What about Maggie & Adam’s story? It goes like this:

So how much would’ve cost Maggie and Adam if they didn’t do the course?

So if one piece of knowledge would’ve saved you thousands of dollars or make you thousands of dollars, would it be worth at least $1900?

Sam Milazzo from Melbourne says, I believe the course fee will pay itself thousand of times over when it comes to growing my business.

Here is what Sam said after day one of our workshop:

We are so confident this course will give you exceptional value and we are giving you our money back guarantee. So there is absolutely no risk to you! Here is your 90-day 100% money back guarantee:

Also, I want to make this clear. This opportunity is NOT for everyone. So this course is for the serious café business owners. If you are not willing to make this opportunity to work, to put the effort in now so you can reap the rewards down the track, then please don’t reply. I’ll be too busy helping genuine members to succeed.

Frankly, the way I see it, there are only 3 reasons why you wouldn’t move heaven and earth to attend this Boot Camp.

1. It’s too expensive and you can’t afford it. If this is your reason, think again. If you can’t afford a small investment to get you a good head start, and to get you into the right cafe, then I suggest you don’t buy into any café business because it’s going to cost you a lot more than $1900. Without the right knowledge, it’s going to cost you 10s of $1000’s.
2. Your are making too much money now and your café is wildly successful. If  that’s the case, well done. It sounds like you are going great guns. But still, thinking you know it all is putting your café on dangerous ground.

   I’ve got a lot of NEW and exciting ways to build and maintain a profitable café… and how to have the systems in place to handle explosive growth so there are no headaches, no hassles. And I want to share this info with you. Information that’s guaranteed to increase your profits and give you more free time than you ever thought possible.

   So Even if your café is successful, I guarantee to show you a different way… a better way… an easier way… and what’s even better, doing half the work you’re doing now!
3. It’s a weekend Boot Camp and you can’t afford to get away from the Café. Frankly, this may be the best reason of all to attend. Because if you can’t get away from your café for a couple of days, you’re in trouble… and you really need what I have to share. If you can’t replace yourself in your café, even for a short while, you’ll be forever locked into swapping your time for money, never being paid what you’re really worth.

Frankly, if you’re not rushing to grab your seat now, if you’re not insatiably curious about the secrets I’ll reveal to Boosting your profits, then, maybe you should just give up now, stay at home and forget about making any real money.

And look, if you’re happy working long hard hours while barely scratching a living, that’s fine…this Boot Camp is NOT for you. But if you are motivated, honest and willing to put the effort in, then I urge you to reply now. This course is filling very fast and places are limited. I only want to reserve the places for those who are keen to learn, and who are committed to grow their business.

Here are some success stories from our past students:

Thank you for providing such a wonderful, informative, fun hands on cafe course. I now have acquired the necessary knowledge and confidence to begin my own coffee adventure. You have taught me what not to do's and given me such an enormous head start as I begin my venture. Your patience, enthusiasm and great personalities made for a fabulous course. I would strongly recommend to any person/s thinking about buying/managing a cafe. Once again guys THANKYOU for sharing your wealth of knowledge.

Stella & Brent Janetzki, Albury, NSW

Shirley from Melbourne says You must do this course first before you diving into any café business… 

The most valuable thing I’ve learned is all these real life experiences and stories shared that you can’t buy with money. All the information and experience come in one package that can save me so much money and headache.

My advice to anyone who is thinking of diving into any café business is that You must do this course first.

Shirley from Melbourne

You have been able to help us put aside our fears in the coffee industry and focus back to our goals. The course package that you presented was down to earth and very well put together. The presentation was informative, positive, entertaining & encouraging. You are great mentors who helped to set our business mind up. We now have a clear vision of how to get the most money from a small business, and fully understand our profit projections. We are very pleased to meet you personally and would be happy to recommend your course to everyone.

Lingling & Jimmy

Oh…here’s even more GOOD News!

Bring a Friend for only $500!

There’s nothing better than bringing your partner or significant other or friend, so they can share this important information as well!

Book me in NOW so I can be one of the first 19 people to receive my complete "Cafe Mastermind Kit" ... Valued at $675...absolutely FREE!

So Let’s Recap and Feast Your Eyes On What Lays Ahead…Here’s 6 Compelling Reasons You Must Attend This Boot Camp…

REASON #1: You get me for TOW FULL DAYS…spilling the beans, revealing all the secrets, and showing you how I make my café clients massive profit. Make no mistake, this boot camp is about making money, lots of it. Legally, quickly, and without any fuss. And have the time to enjoy your profits.
REASON #2: You receive 5 bonuses valued at $675.95…FREE!

REASON #3: Be one of the first 19 people to grab your seat and receive my complete “Café Mastermind Kit”…valued at $675...Free!

REASON #4: You can bring a friend for an extra $500 only!

REASON #5: Your investment is fully guaranteed!

REASON #6: As soon as you walk in the door you get a BIG Fat beefy workbook chock full of examples, tips so you can copy my moneymaking secrets.

So now you have basically two choices…

• You can carry on like you have been doing and be satisfied with what you are making. You know you’re just scratching the surface and work too hard for your money.

• Or you can say YES now and be one of the select few who will witness this event. Now by saying YES now you lock in your seat now before it’s too late. Plus you’ll get your free bonuses valued at $675.95! And if you are one of first 19 people to register, you will receive my complete “Café Mastermind Kit”…valued at $675...Free.

It should be an easy decision.

To grab your seat, follow the instruction below. You can book online or fax/mail the application form to my office. But don’t delay…rush to claim your seat. You’ll kick yourself if miss this event.

Dedicated To Increasing Your Profits,

Rita Srblin
"The Café Coach"

First Floor
225-229 Victoria St
West Melbourne 3003
Free call: 1300-223326 (1300-Cafe-Coach)
Fax: 03-9326 6311
info@cafe-coach.com.au
www.cafe-coach.com.au
www.homebarista.com.au
PS. Remember, you’ll get your free bonuses valued at $644.95! And if you are one of first 19 people to register, you will receive my complete “Café Mastermind Kit”…valued at $675...Free.

PPS. And remember, you risk nothing by coming to my course, as your investment is 100% guaranteed. However, you can WIN big time by grabbing a seat, parking your butt, and then taking it all in. Just ONE idea maybe all it takes for you to save thousands of dollars or make you tens of thousands of dollars. And I’ve got two full days with you… you’re gonna get many more than one. If you’re serious about your sea change, serious about living life on your own terms, serious about learning “The Most Valuable Café Skill Ever”…then I urge you to act now, not later! Complete the Application form now! Rush to claim your seat! You’ll kick yourself if you miss this one!

Register Now… Don’t Miss Out!

Have some Questions…Go to our "Frequently Asked Questions"