Learn From a $140,000 Cafe Buyer Mistake:
This is a story of an individual who came to me just a bit too late. Not knowing special tricks for making the lease owner love her cost her $140,000. Here’s her story:
Jane signed a contract to purchase a café in the city 6 months ago for $200,000. It was a 5-day café with short trading hours. Most customers were regulars working in the building and in the nearby offices. The staff were great. So, Jane did the 2-week trial and was happy with the takings. Everything seemed perfect…until when she moved onto the final stage of the purchase – the transfer of the lease, that’s when the problem began… her landlord. […]
Don’t lose the lease on your perfect cafe location
” I lost the deal that I have been working on for months…” said a frustrated café buyer over the phone the other day.
He then went on and told me how this cafe was a perfect opportunity. It was close to his home, has been on the market for a while, the lady was sick and she wanted to get out desperately. He had been negotiating for months and finally came to an agreement. Guess what happened next? Someone else came along, pinched the deal and he got gazumped! […]
During a holiday recently I was going through some old sales and marketing tapes. I came across this classic story on customer service that I want to share with you:
Years ago, an American Sales Consultant frequently travelled to different cities to teach sales teams in different companies. “Let’s call him Mr J for the story.”
One day when he got off the plane, he couldn’t find his luggage. He had all of his seminar notes, materials and clothes in this suitcase. Can you imagine the dismay, frustration and anger he felt at the time?
The biggest question I was asked at our recent Cafe Coach Cafe workshop was:
“Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?”
The reality is that in the last few years ‘CAFE Sales have fallen by the biggest margin in decades, as consumers felt the brunt of high interest rates and petrol prices…’
So What Do You Do? […]