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So far Rita Zhang Cafe Coach has created 30 blog entries.

Cassandra and Annie From Perth, Australia

By |December 14th, 2015|

Learned at the Cafe Startup Workshop and save us $12,500 in rent

Learn From a $140,000 Cafe Buyer Mistake

By |September 10th, 2015|

Learn From a $140,000 Cafe Buyer Mistake:
This is a story of an individual who came to me just a bit too late. Not knowing special tricks for making the lease owner love her cost her $140,000. Here’s her story:

Jane signed a contract to purchase a café in the city 6 months ago for $200,000. It was a 5-day café with short trading hours. Most customers were regulars working in the building and in the nearby offices. The staff were great. So, Jane did the 2-week trial and was happy with the takings. Everything seemed perfect…until when she moved onto the final stage of the purchase – the transfer of the lease, that’s when the problem began… her landlord. […]

How To Win A Cafe Lease, Fast

By |September 9th, 2015|

Don’t lose the lease on your perfect cafe location
” I lost the deal that I have been working on for months…” said a frustrated café buyer over the phone the other day.

He then went on and told me how this cafe was a perfect opportunity. It was close to his home, has been on the market for a while, the lady was sick and she wanted to get out desperately. He had been negotiating for months and finally came to an agreement. Guess what happened next? Someone else came along, pinched the deal and he got gazumped! […]

What To Do When Your Customers Complain

By |March 3rd, 2015|

During a holiday recently I was going through some old sales and marketing tapes. I came across this classic story on customer service that I want to share with you:

Years ago, an American Sales Consultant frequently travelled to different cities to teach sales teams in different companies. “Let’s call him Mr J for the story.”

One day when he got off the plane, he couldn’t find his luggage. He had all of his seminar notes, materials and clothes in this suitcase. Can you imagine the dismay, frustration and anger he felt at the time?


How To Get Your Cafe Customers To Refer You

By |February 2nd, 2015|

The biggest question I was asked at our recent Cafe Coach Cafe workshop was:

“Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?”

The reality is that in the last few years ‘CAFE Sales have fallen by the biggest margin in decades, as consumers felt the brunt of high interest rates and petrol prices…’

So What Do You Do? […]

Ignatius Liauw – Little Chloe in Malvern East

By |January 28th, 2015|

The Café Coach prevented me from losing tens of thousands of dollars


By |January 15th, 2015|



By |November 25th, 2014|

要回答这个问题, 首先我们应了解咖啡的来源背景及其文化象征。咖啡起源于阿拉伯国家,已有 2000 多年的悠久历史,现已作为一种文化的象征, 就像我们华人有茶文化一样,自 17世纪传入欧洲发展到今天,已成为受世界上人们,特别是西方人最欢迎的一种饮料,每年的世界咖啡销售总量高达 4000 亿杯,仅次于石油的贸易额而高居第二位。

Antje Janssen – Down to Earth Coffee & Tea House in Clifton Hill

By |February 18th, 2014|

Rita helped me turn my dream into a reality
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Andy Brett – C Room in Torquay

By |February 18th, 2014|

75% of people took up the offer and this brought a lot of new customers in a couple of weeks