What To Do When Your Customers Complain

March 3rd, 2015|0 Comments

During a holiday recently I was going through some old sales and marketing tapes. I came across this classic story on customer service that I want to share with you:

Years ago, an American Sales Consultant frequently travelled to different cities to teach sales teams in different companies. “Let’s call him Mr J for the story.”

One day when he got off the plane, he couldn’t find his luggage. He had all of his seminar notes, materials and clothes in this suitcase. Can you imagine the dismay, frustration and anger he felt at the time?

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  • Discover how to get your cafe customers to refer new customers to you

How To Get Your Cafe Customers To Refer You

February 2nd, 2015|0 Comments

The biggest question I was asked at our recent Cafe Coach Cafe workshop was:

“Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?”

The reality is that in the last few years ‘CAFE Sales have fallen by the biggest margin in decades, as consumers felt the brunt of high interest rates and petrol prices…’

So What Do You Do? […]

3种方法提高你的咖啡馆利润率

January 15th, 2015|0 Comments

经营咖啡店盈利对你的收入和生意存续是非常重要的。如果你想你的利润增加,实现这一目标的最简单方法就是提高价格来增加你的利润,但大部份咖啡馆主都不敢这样做怕会让他们失去生意。事实上,实际情况完全相反。你会发现,大部分的客户甚至不会注意到涨价。让我具体解释......

我们华人合适做咖啡生意吗?

November 25th, 2014|0 Comments

要回答这个问题, 首先我们应了解咖啡的来源背景及其文化象征。咖啡起源于阿拉伯国家,已有 2000 多年的悠久历史,现已作为一种文化的象征, 就像我们华人有茶文化一样,自 17世纪传入欧洲发展到今天,已成为受世界上人们,特别是西方人最欢迎的一种饮料,每年的世界咖啡销售总量高达 4000 亿杯,仅次于石油的贸易额而高居第二位。
  • What is Your Cafes Unique Selling Proposition

What’s Different or Unique about Your Cafe Business?

July 3rd, 2013|1 Comment

If there’s nothing different about you, people will only buy from you because of convenience, price, nothing more. Added to that, you’ll never to able to raise your prices; if there’s anyone doing it cheaper, people will buy from them.

Would You Like a Coffee with That?

June 9th, 2013|Comments Off on Would You Like a Coffee with That?

One of the most successful strategies made famous by fast-food restaurants the world over, when you're next sitting in a cafe, think about how often you're asked "Would you like a coffee with that?". I have a Mother’s Day story that I'd like to share with you.