During a holiday recently I was going through some old sales and marketing tapes. I came across this classic story on customer service that I want to share with you:
Years ago, an American Sales Consultant frequently travelled to different cities to teach sales teams in different companies. “Let’s call him Mr J for the story.”
One day when he got off the plane, he couldn’t find his luggage. He had all of his seminar notes, materials and clothes in this suitcase. Can you imagine the dismay, frustration and anger he felt at the time?
The biggest question I was asked at our recent Cafe Coach Cafe workshop was:
“Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?”
The reality is that in the last few years ‘CAFE Sales have fallen by the biggest margin in decades, as consumers felt the brunt of high interest rates and petrol prices…’
So What Do You Do? […]